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Today's digital world has opened up many opportunities for small businesses to leverage data and maximize their marketing ROI. First-party data allows businesses to develop customer insights, optimize campaigns, track performance metrics and create targeted strategies. With first-party data in hand, small business owners have access to valuable consumer...Continue Reading

Every generation worries about the changing expectations of "kids these days." But the pandemic changed the labor market, and this new generation of young people entered with an advantage — more power and new demands. Now, leaders are concerned with how hard it is to get people back into...Continue Reading

If you’re not incorporating artificial intelligence into your work in some way, you’re behind the curve. Even the most suspicious and non-technical entrepreneurs could save time and money making use of the tools available, let alone those thinking bigger with AI and creating their own. Read the complete article from...Continue Reading