Telling West Virginia’s Story
August 22, 2023
Say yes to West Virginia. That’s the concept behind the state’s social media advocate model stemming from the hashtag #YesWV.
“It’s the objective and directive of the Justice administration to lead and to proudly share all the opportunities here with the world. The #YesWV program empowers people who love West Virginia and gives them the opportunity to tell our story,” says Andy Malinoski, director of the Office of Marketing and Communications in the West Virginia Department of Commerce. “Our goal is to simply have the best, most engaged advocacy program in the nation.”
Social media has proven to the world that people with large audiences can influence their following to try products, visit places and do just about anything. It’s the same concept as celebrities or high-profile athletes making endorsements of companies. For example, someone famous wears a new Nike product and then it becomes a fashion trend, increasing sales for the company. The state of West Virginia wants its biggest fans and supporters to help share the good news of the Mountain State, whether they are famous or not.