Chasing the latest flurry of fads may not help business leaders or the communities in which they locate achieve long-term success.

“Would you be willing to try this new diet with me?” The question came from my wife one early spring day in March a couple of years ago. “It’s a thing that keeps popping up on my social media and it is supposed to help you get healthy in two weeks!”

I asked her what sort of “diet” we were talking about and she showed me the vegetable soup diet. I later learned that this diet surfaces every 9–12 months on social media and becomes popular for a few months before fading away again. The diet consists of a make-ahead and portion-out-for-the-week vegetable soup that is supplemented by a protein option. Feeling supportive, I agreed to give it a try. She lasted three days; I lasted five. 

Read the complete article from Area Development here.