Global Diversity Mission Generates Export Opportunities for West Virginia Businesses
May 2, 2024
Three West Virginia companies participated in the Global Diversity Export Initiative Trade Mission to Panama, Costa Rica and Colombia in March and discovered potential partnership opportunities through targeted business matchmaking.
Focused in Panama, the mission’s accompanying Business Conference provided targeted information on opportunities available to minority and women-owned businesses in Central and South America. Speakers from local chambers of commerce, Latin American private sector businesses and government agencies in both the U.S. and Central America, shared their insight, wisdom and experiences with the participants. Information included regional economic outlooks, protections against unfair trade practices, government procurement processes and special considerations available to minority and women-owned businesses. Running concurrently during the conference presentations, participants met with Senior Commercial Officers from embassies in North, South and Central America. This opportunity provided companies with information on market potential in a variety of countries and helped participants explore possibilities and develop market entry strategies.