AI Challenges Traditional Site Selection
January 6, 2025
Tech disruption has become commonplace in every facet of life and commerce. Everyone is bombarded daily by new announcements of amazing new capabilities in generative artificial intelligence (AI), cybersecurity and predictive analytics. Yet how many of us are convinced that we can ask ChatGPT to choose the optimal location for our next manufacturing plant or distribution center? For now, the answer is a resounding “not many, if any.”
Don’t we still want (and need) human experience to ensure that intangibles and key insights into market conditions and trends are not lost during location evaluation and site selection? The answer from these two humans is yes.